We’ve pushed boundaries in haircare from the very beginning, and that doesn’t stop at your routine. We’re taking a pledge to go further, pushing boundaries in the battle for our planet. This won’t be your run-of-the-mill sustainability conversation—it’s us after all. We want to have a new kind of conversation and it’s through the lens of hair; it’s what we know, it’s what we love, and it’s how we can make a meaningful impact. Let’s get to it.

rewriting the rules on hair care = rewriting the rules on waste

In collaboration with Plastic Bank, we are stopping ocean plastic by contributing to their efforts to build recycling ecosystems. K18 products are Certified Plastic Neutral by Plastic Bank.

about Plastic Bank

Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global manufacturing supply chain.

Collectors receive bonuses for the materials they collect, which helps them provide basic necessities such as groceries, cooking fuel, school tuition, and health insurance.

The collected material is reborn as Social Plastic which can be easily reintegrated into products and packaging as part of a closed-loop supply chain

intentional design

our philosophies