backed by science, approved by stylists
creativity with no limits -
every hair dream realised

where biotech meets haircare

After spending a decade in the lab scanning and testing all amino acid sequences searching for a breakthrough within the entire keratin genome that makes up hair, we discovered one unique sequence that brings damaged hair back to its original, youthful state – our patented K18Peptide™.

radical
simplicity

We believe in simplifying the hair routine. After 10 years of complex lab research, we unlocked the peptide that makes everything else simple. K18Peptide™ gives us the freedom to liberate your routine and self-expression.

get inside the
world of hair

Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.

vegan icon

vegan

color-safe

color-safe

cruelty-free icon

cruelty-free

dermatologically

dermatologically
tested

we’re disrupting
the industry

here's what others have said

2020 Beauty Innovator Awards Winner

Best Hair Treatment

2020 Elle Future of Beauty Award Winner

Best Hair Treatment

2020 Elle Future of Beauty Award Winner

Innovator Award

2020 Elle Future of Beauty Award Winner

Best Hair Treatment

2020 Elle Future of Beauty Award Winner

Best Hair Treatment

2021 Beauty Awards

Breakthrough Repair Treatment

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