backed by science, approved by stylists
creativity with no limits -
every hair dream realised
where biotech meets haircare
After spending a decade in the lab scanning and testing all amino acid sequences searching for a breakthrough within the entire keratin genome that makes up hair, we discovered one unique sequence that brings damaged hair back to its original, youthful state – our patented K18Peptide™.
radical
simplicity
We believe in simplifying the hair routine. After 10 years of complex lab research, we unlocked the peptide that makes everything else simple. K18Peptide™ gives us the freedom to liberate your routine and self-expression.
get inside the
world of hair
Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
vegan
color-safe
cruelty-free
dermatologically
tested
we’re disrupting
the industry
here's what others have said
2020 Beauty Innovator Awards Winner
Best Hair Treatment
2020 Elle Future of Beauty Award Winner
Best Hair Treatment
2020 Elle Future of Beauty Award Winner
Innovator Award
2020 Elle Future of Beauty Award Winner
Best Hair Treatment
2020 Elle Future of Beauty Award Winner
Best Hair Treatment
2021 Beauty Awards
Breakthrough Repair Treatment
